Author: Todd Carlisle

Put it to Work!

In the last post we talked about how to conduct word of mouth research and then put that research to work. Today we’re going to give you some great tried and true ways to use word of mouth when building and executing your campaign.

We’ve done it in a list form, so you can go through and highlight the ones you want to put into action. These are offered by George Silverman which you can find in his amazing book The Secrets of Word of Mouth Marketing.

Here they are:

·         Give them something worth talking about

·         Cater to your initial customers shamelessly

·         Give them incentives to engage in word of mouth

·         Ask them to tell their friends

·         The customer is always right

·         Always tell the truth

·         Surprise the customers by giving them a little more than they expected

·         Give them a reason to buy, make them come back and refuse service from anyone else other than you

·         Make eye contact, and smile, even through the telephone

·         Find ways to make doing business with you a little better: a warmer greeting, a cleaner floor, nicer lighting, a better shopping bag, extra matches, faster service, free delivery, lower prices, more selection.

·         Never be annoyed when a customer asks you to change a large bill even if he doesn’t buy anything.

·         The customer is your reason for being. Never take her for granted. If you do, she will never come back, and will go straight to your competition.

·         Always dust off items, but never let the customer see you doing it.

·         Never embarrass a customer, especially by making him feel ignorant.

·         Never answer a question coming from a desire to show how smart you are. Answer with a desire to help the customer make the best decision.

·         Never shout across the store, “How much are these condoms?” or anything about the personal items a customer is buying.

·         When you don’t know, say so. Do whatever you can to find out the answer.

·         Every customer is special. Try to remember their names.

·         Don’t allow known shoplifters into the store.

·         Don’t ever let two sales staff talk when a customer is waiting. The worst thing you can do is count your cash while a customer is waiting.

·         If you can suggest something better, they will be grateful. Always respect their choice.

·         Never pressure anyone into buying anything.

·         Never knowingly give bad advice. Just help people come to the right decision.

·         Personally visit the store of the competition or assign people to visit and report back to you.

·         Hire a shopping service to prepare periodic reports on how your people are treating your customers.

·         If you hear of a store where the management is insulting the customers, buy it, then put up the sign “Under New Management” outside. Then sell it later based on the increased sales.

·         One expert (in the drugstore’s case, a nurse or physician) who is convinced you are better brings hundreds of customers and their friends through word of mouth.

·         Always look for ways to make a stranger a customer.

·         People will walk several blocks to save a dollar, or see a smile, or be treated right.

·         Always run a sale promotion or an offbeat event. Make them come back to see what you are cooking up next.

·         Use the best sign-maker you can find and pay him more than anybody else.

·         If someone is mad at you, they will tell everyone who will listen for as long as they are angry, maybe even longer. So correct any dissatisfaction, and ask customers to send their friends.

·         Treat your employees and salespeople who sell to you the same way you treat your customers.

·         Have a zero-error system. There may be terrible consequences for example, if a mistake is made filling a prescription. Have people check each other’s work for safety.

·         Occasionally make intentional mistakes to see if people are checking.

·         Always measure your performance.

·         Always ask a customer to “come back soon”

·         If customers say they are moving away, offer to send them their favorite items by mail.

·         Tell jokes.

I know this is a lot of information to digest so we’re going to wrap up this lesson and leave you with the homework of going through and taking a look at the tips and tricks you like best. Also, look for tips that fit your company, products, services and target customers for the most effectiveness.

 

If you need help with this process, try our FREE test drive and get all the help you need from our experience business coaches. 

Search & Implement

People only remember the extraordinary, strange, wild, surprising, and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new.

As you research word of mouth, there are some questions you need to ask along the way:

What are the users willing to tell the non-users?

·         Exactly how do your customers describe your product?

·         What are the non-users willing to ask the users?

·         What are the things they need to know, but are unwilling to ask?

·         What happens when these issues are raised?

·         Exactly what do your prospects have to know in order to trigger purchase?

·         Exactly how do your customers answer the objections, concerns, and qualms of your prospects?

·         How do your customers persuade their friends to use your product?

·         How do your customers suggest they initially get to know or try your product?

·         What warnings, safeguards, tips, and suggestions do your customers suggest to your prospects?

·         Are your sales messages, positioning, and important facts about your product getting through and surviving word of mouth?

·         What messages do you need to inject into the marketplace in order to turn the tide in your favor and how will you deliver them?

There are two main reasons why word of mouth research is so important:

  1. To get the real impression and feedback from customers
  2. To define word of mouth itself and the concept it creates

There is a simple formula that can help you conduct your word of mouth research. It’s called the “2-2-2” model.

2-2-2- Model

What this breaks down to is:

·         2 groups of customers

·         2 focus groups of prospects

·         2 mixed groups (enthusiasts & skeptics)

In these groups you need to ask the following questions:

  1. What would you tell a friend?
  2. How would you persuade a skeptic?
  3. What questions would you anticipate from a skeptic?
  4. How would you answer their objections?

The best way to conduct these groups is by teleconference. This ensures you’ll get a good variety of demographics for your customers and potential customers. It also allows people to feel safe and more able to express their true feelings. These teleconferences should not be conducted by you, but an independent party to avoid adding pressure to the situation.

We’re going to transition a bit and talk about how to construct a word-of-mouth campaign. First, we’ll talk a look at the essential ingredients you need to put together a campaign. These ingredients are:

·         A superior product

·         A way of reaching key influencers in your marketplace

·         A cadre of experts willing to bat for you

·         A large number of enthusiastic consumers

·         A way of reaching the right prospects

·         One or more compelling stories that people will want to tell to illustrate your product’s superiority

·         A way to substantiate, prove, or back up your claims and how the product will work in the real world

·         A way for people to have direct, low-risk experience, a demo, sample, or free trial

·         A way of reducing overall risk, an ironclad guarantee

Once you have those ingredients ready to use, you should consider the situations in which your company can benefit from a strong word of mouth program. Some of these situations are:

·         When there are credibility problems

·         When there are breakthroughs

·         When there are marginal improvements

·         Where the product has to be tried in large numbers or over time

·         Where there is high risk in trying the product

·         With older or mature products that have a new story that people tend to ignore

·         With unfair competitive practices such as spreading rumors, or telling lies about your product

·         When there are governmental or other restrictions on what you may say or claim directly

While most of the word of mouth tactics are positive for your word of mouth program, there are a few products to avoid using in this program. They are:

·         Products where a seminar would not provide meaningful added value

·         Products that can’t be tried and where there is no consensus among experts

·         Products that are clearly inferior, without having a compensating superiority for similar products

·         Products that are so personal or emotion that rational discussion is irrelevant to the decision

·         Products where the decision value is so small (low price/low volume) the medium will not be cost-effective.

 

This wraps up this post on word of mouth research and how that research can be used when putting together your word of mouth campaign. If you need help with the research and a plan to use the results of that research, try our FREE test drive to get all the help you need with our top notch resources and tools.

Science of the Memes

Today I’d like to discuss the science of the memes and how spreading ideas around and through society is ingrained in humans.

Memes

This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive impression about your company, products and services. People are more likely to try a new product or services when they feel protected and reassured by the masses.

It’s been determined that spreading ideas is essential to the survival of a society. There are 5 main situations where this occurs. They are:

  1. Crisis
  2. Mission
  3. Problem
  4. Danger
  5. Opportunity

Think of evangelism. This is prime example of people not only spreading the word, but convincing people to jump on board and start to spread the word themselves. To do this effectively, you need to incorporate a few key things that always catch people’s eye:

  • News
  • Unique Results
  • The Unusual
  • Helping Others
  • Secrets

Next we are going to switch gears a little and talk about viral marketing. While, traditional marketing can be used to your advantage, the reality is viral and online marketing is the king of the castle. You can spread the word online like the plague, if you know what to do. Here are some simple steps to do this:

  • Find an interesting idea
  • Make it easy for people to experience or trial
  • Spread the idea while people who are in close contact with others
  • Take advantage of existing communication methods
  • Develop the way of trying your product in such a way that it automatically draws more try-ers

Some great places to use viral marketing are:

  • Geocities
  • Amazon
  • Roger Wilco
  • YouTube
  • Facebook Messenger
  • Instagram Messenger
  • TikTok
  • Gmail
  • “Tell A Friend” Buttons
  • E-Greeting Cards

There are six things everyone should be doing to benefit from word of mouth on the Internet:

  • Put WOM components on your website.
  • Assign people to monitor your viral marketing.
  • Place testimonials in different places on your website to walk a customer through the purchasing cycle.
  • Set up an email marketing campaign.
  • Stay up to date on what products and services the experts in your industry are recommending.
  • Use your website to demonstrate the great ways people are using or finding success with your products and services.

 

This wraps up the lesson on traditional and viral marketing. If you need help putting together any of the plans or successes in this lesson, try our FREE test drive to get all the help you need to put these plans into action.

Decoding WOM Messages

Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages.

There are essentially 3 methods of word of mouth:

·         Expert to Expert

·         Expert to Peer

·         Peer to Peer

When experts are talking about your products or service you will usually receive an amazing rush of sales and new customers, so obviously this is one of the best things that can happen. You can also help to facilitate this by offering free products to experts for them to review.

Expert opinion can also bring about new ideas that help to fuel new products, services and operating systems within your company. If you take the time to change or develop the opinions of even a small group of experts, you will have the opportunity to help your market explode.

There is a standard word of mouth delivery system that, in most cases, takes a few years. But, you can speed this up into only a few weeks. The standard system is:

·         First impressions from an expert

·         Organized trial of your products or services

·         Pooling peer experiences

It’s important to know exactly who is advocating for your products and service. Take the time to find out who they are and reward them. While, you may already have a customer service system for filing complaints, do you have one for compiling praise? Most likely not. If you take the time to show these people appreciation, they will help take your products and services to the top.

Some of the ways you can show them appreciation are:

·         Invite them to a customer appreciation dinner

·         Offer to video tape their testimonials

·         Ask to interview them for feedback to improve with

·         Offer them a premier customer membership

·         Ask them to join a referral incentive program

There are lots of things you can offer your biggest fans to help spread the word about your products and services.

Conventional media has been around forever and while it can still be effective, it’s lost a little of its luster over the last few years. There are a few reasons for this:

·         Expensive and doesn’t necessarily return results

·         Boring, lacking something fresh and new

·         Too short of a time slot to offer enough information

While these are all true, there are ways you can make conventional media work for you. For the information to be effective it needs to be presented in the right sequence, come from the right sources, be relevant to the target customer, be credible and be delivered at the right time in the medium.

We’re going to switch gears a little and talk about the two phases of the product adoption cycle. Traditional media is great for taking you through the information stage where you can offer the information you need to your potential customers, but it’s not so great for measuring the results of those efforts.

Without these results you can’t fine tune your marketing and therefore can easily miss the boat and lose potential customers and waste a whole lot of money. Once a consumer has the information they need, they’ll go through a verification process as they analyze whether or not the purchase was a good one. They generally get their information through:

·         Direct experience with the product

·         Interaction with peers using the same product

·         Experts’ experience

·         Scientific journals and other resources

·         Independent reviews and opinions

You can accelerate this process by:

·         Providing your own demos and free trials

·         Offer them indirect experience through the experience of others

·         Offer a good, true story that can be passed around

 

Once you have the ability and can work through these concepts, you will be able to target your customers much better. If you need help with any of this along the way, try our FREE test drive to gain access to our experienced business coaches.

WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process.

They are:

  1. Give the product a chance and transitions from a “no” to a “maybe”.
  2. Check out the options and investigate the different products available.
  3. Observe the product to check for potential benefits, features and operations to see if there is a fit with their needs.
  4. Become a customer and purchase their first item. They will be discriminate with their first product as they form their opinion of you.
  5. Purchase again and starts spreading positive word of mouth as an advocate of your products.

So, let’s take a closer look at each one of these.

From “No” to “Maybe”

This stage is really important because if your potential customers don’t even take a second look at your products and services, then you have no chance of sealing a deal. This is why you need to offer credible information and well thought out pricing, guarantees and incentives.

Investigating Your Products

At this stage they are taking a closer look at your product line to see if there is actually anything that could benefit their life. This is where you need to make sure your hard information is right out there in front for the customers to see and compare.

Trial Period

Customers often feel more at ease and ready to purchase when there is some sort of a trial in place. They usually want to try vicariously through someone else, so they don’t feel any risk involved. A good way to offer this is through demo videos, product demonstrations or a tour of your facilities. This stage may invoke a reaction of “I tried it and liked it. You should check it out.”

Make a Purchase

At this stage, they have taken the risk of purchasing one of your products or services and are now evaluating how easy, convenient, cost effective and satisfying your product or service is. At this stage a common reaction would be, “It was really easy to use and learn from. It’s really great, you should get it!”

Advocates for Yours Products

At this last stage of decision making the customer is immensely pleased with your product and often keeps using it and/or comes back for more products and services. They are likely telling everyone they know how much they like it, that they use it every day and have already (or will be) back to your establishment for more.

We talked a minute ago about the different types of purchasers. Now we are going to take a closer look at their characteristics, so you can figure out which tactics are best to use at the right stage of the decision-making process.

The Innovator

  • Wants to stand out from the crowd
  • Know what’s hot and trendy
  • Likes “strange” or “weird” new products
  • Wants to be the first to try and will talk about it animatedly

 

Early Adopter

  • Driven by excellence
  • More concerned with possibilities than realities
  • Always looking to be a leader
  • Always looking for a new vision

 

Middle Majority

  • Wants to be perceived as competent
  • Concerned about practicality and easy comparisons
  • Needs an easy way out if not satisfied
  • Wants products that meet the industry standard

 

Late Majority

  • Generally skeptical and wants to know the risks upfront
  • Needs to shop around for the best deal
  • Needs a support system
  • Wants what everyone else has

 

Laggard

  • Needs it to be completely safe and traditional
  • Needs reassurance that nothing will go wrong
  • Won’t try new things unless it’s the last resort
  • Will search for loopholes and problems
  • Wants to use it in the standard industry way

 

As you can see, each type of consumer wants something just a little different depending on their personality type. The key to successful word of mouth is to target and cater to each type of consumer. If you need help identifying the types of consumers you are currently helping and how to attract the types you are lacking, try our FREE test drive for the resources and tools you need to get the job done.

Next time we’ll talk about how word of mouth messages are delivered and what you can do to help facilitate that.

Harness the Power of WOM

Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So, let’s get started!

There are six steps to harnessing word of mouth:

  1. Understand your customers’ values and priorities; this will help you understand why they would buy your products.
  2. Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards.
  3. Identify which decision stages are needed for your product to be adopted.
  4. Use the information from steps 2 & 3 to figure out which wording, and word of mouth tactics are going to work using the Decision Maker Matrix (we’ll talk about this in a minute).
  5. Put together the resources for the highest word of mouth impact.
  6. Create and implement your word of mouth campaign.

The Decision Maker Matrix is based off years of trial and error by George Silverman. It essentially charts to different concerns you may come across when working with different adopters and putting together a decision process for each one.

We are now going to move on to the 30+ ways to harness the power of WOM:

Use Experts

Experts can come in many forms and all their opinions should be taken into consideration when putting together a WOM campaign. Some experts from whom you could gather information include:

·         Customers

·         Suppliers

·         Subject Matter Experts

·         Salespeople

·         Experts’ roundtables

·         Experts’ selling groups

Seminars, Workshops & Speeches

These venues are a perfect opportunity to gather information. People who attend these types of events are used to giving feedback, so you can use a survey or other method to gather information you can look over later. Some events to use are:

·         Speakers program

·         Seminars

·         Webinars

·         Group selling

·         Dinner meetings

·         Peer selling groups

·         Video conference experts’ panels

·         Trade show events/opportunities

Referral Selling

As we’ve talked about before, a referral program can help with a variety of things in building your business. By using some of the following tactics and opportunities you can find out exactly what you need to do to generate positive word of mouth. These tactics and opportunities are:

·         Testimonials

·         Networking

·         Referral Selling Program

“New” Media

The concept of “new” media is the use of up-and-coming media sources and opportunities to get the word out about your products and services and listen for the feedback about them. Most social media options could be considered “newer” media:

·       Facebook, Facebook Groups, Facebook Messenger, and Facebook Live

·         TikTok

·         Instagram

·         YouTube

·         WhatsApp

·         A host of others

Using Traditional Media for Word of Mouth

Using traditional media is a great way to get feedback. These are still considered mainstream ways of interacting with the public and consumers. Some traditional media outlets are:

·         Customer service

·         PR

·         Placements

·         Events

·         Promotions

·         Word of mouth in ads, sales brochures, or direct mail

·         Salesperson programs, sales stars, or peer training,

·         Word-of-mouth incentive programs (“Tell-a-friend” programs)

·         Customer gifts they can share with their friends (articles, how-to manuals)

Internal Word of Mouth

·         Encourage employee word of mouth and sharing feedback with family, friends and others

·         Offer rewards or commission for word of mouth success

 

As you can see there are tons of ideas you can work with to increase your level of positive word of mouth marketing. If you need help with any of this, please try our FREE test drive to access our exclusive resources that can help you put this whole thing together.

Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage.

The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand exactly what and how word of mouth works, you’ll see all the great advantages it has to offer you. Remember this path when working to understand word of mouth:

·        Accelerate the decision making process for increased profits.

·  You can accelerate product making decisions by making the process easier.

·  Instead of low-ball advertising and the used car salesman approach, try delivering on your word of mouth promises.

Traditional advertising draws about one response for every thousand ads and most of those are to ask for more information before the customer even considers purchasing. When you get information from a friend, you are more likely to take their word for it and act. On average customers purchase two out of every five recommendations their friends make. That’s a HUGE difference.

So, what exactly is word of mouth? Well, we know how powerful it can be, but to define it: Word of mouth is a communication that happens between a customer and a potential customer. There is usually a relationship of some kind between these two people with an established level of trust.

Now, compare this to advertising where you are providing a message to a potential customer where they have not established relationship with you or level of trust. Who are they more likely to take advice from? The answer is clear!
We talked above about the benefits of word of mouth now let’s take a look at some reasons why it works. Some of these are:

·  The information is custom tailored to the potential customer because of the friendly relationship of the referrer.

·         It’s more personal, relevant and believable.

·         It’s customer driven.

·      It’s self generating and can take on a life of its own, especially with the information age of the Internet.

·         It becomes part of the product’s description.

·      The source of word of mouth can be important and more effective when coming from an expert.

·         Word of mouth saves you time and money.

To fully utilize word of mouth you need to understand:

  1. Where is your word of mouth coming from?
  2. What products are being affected by word of mouth?
  3. How is your word of mouth traveling?

Once you know these things you can work out a plan on how to trigger more word of mouth. This wraps up this lesson on word of mouth. If you need help understanding word of mouth and how it can impact your business, try our FREE test drive to access our wealth of resources and tools.

 

Next time we’re going to dive into the nine levels of word of mouth. These levels help you understand which word of mouth is positive and which is not.

Word of Mouth Tactics – Part 1

Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is.

Word of Mouth is easily the most powerful form of marketing and is absolutely free. People talk about ads they see, experiences they have, and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll attract the right customers and client who will sustain your business for a long time.

Now, as positive as word of mouth can be for your business, the other side of the coin is how negative it can be as well. Bad news seems invariably to travel faster than good news and if you have a less than high-quality product or weak customer service system, then your customers will tell everyone they know to not buy your products and services.

The age of technology has proved to be an amazing benefit in the world of word of mouth. With blogs, podcasts, online marketing, forums, social networking and all the other online mediums available, it is easier and easier for consumers to share their experiences. And remember this is all free advertising for you.

Let’s take a minute to talk about the importance of shortening the customer decision cycle to help customers/client choose more quickly and easily. There are three great ways to increase sales by shortening the decision cycle. They are:

  • Increase the overall dollar amount customers spend on each purchase
  • Increase your number of customers
  • Increase frequency of purchases

Let’s take a deeper look at decision speed. Offer simplicity, ease, and a fun purchasing atmosphere and you’ll help your customers make their decisions quicker and more confidently. When this happens, your customers will buy more frequently, spend more money than usual, refer friends and make the decision to purchase more quickly. This can raise your market share by over 100 times.

The time it takes your customer to decide and purchase far outweighs any other component of marketing. When you focus on customer decision speed it forces you to take a hard look at your company and brand image, positioning, value, customer service, guarantees and product quality.

The next area I want to talk about quickly is how to minimize the friction, or stress, involved with decision making. No matter how easily people find decision-making there is a certain amount of anxiety we all experience when making a purchase, especially from a new source or for a large amount of money. When you help to minimize this emotional response, you will soothe your customers’ anxiety and they will make their decision quicker and more confidently.

There are a few secrets to accelerate the customers decision making progress:

  • Your benefits, features, claims and promises must be obvious, clear, and concise.
  • The information you offer must be complete, easy to understand, credible, and balanced.
  • Use comparisons that show a marked difference.
  • Your guarantees must be rock solid and more than the customer expects.
  • Make trial periods easy.
  • You must have simple evaluations of your products or services.
  • Testimonials need to be relevant and positive.
  • Your support, delivery and other operational systems must be perfect.

Your website can be as good as you make it. You can offer more than information; you can offer an experience that guides your customers gently through the decision making process to make it easy for them to buy. Take it a step beyond by offering toll-free support numbers, software downloads to help with the process or other classy and informative ways to reassure your customers that you are there with them every step of the way and have nothing to hide.

This wraps up the first post in our series on word of mouth. If you need help identifying your target market and the issues they run into that lengthen their purchasing experience, try our FREE test drive and work with one of our coaches to come up with the best way to smooth out your purchasing experience.

 

Next time we’ll move forward with word of mouth and talk about the power of word of mouth and what exactly this powerful tool is and can be used for.

Multiply on Your Maximizing Resources – Part 4

The last few posts have talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing
  6. Call for Back-Up
  7. Go Big Online
  8. Bartering with the Best
  9. Give Away the Farm

Today we’ll finish up this series with the last three ways to multiply your maximized resources. We’ll cover:

  1. Finding Your Pot of Gold
  2. Stay at the Top of Your Game
  3. Wealth from the Inside Out


These areas are all key to keep up the momentum you’ve found in making what you have work harder for you.

Finding Your Pot of Gold

You must always have a goal you’re working toward in order to stay on course. Your goal needs to be something you can attain and utilize your full potential. Don’t be afraid to aim high, just make sure you are clear on what your goal is and exactly what you need to do to get there. You need to continue to hold yourself accountable to your goal and raise the bar as you accomplish the steps to your goal.

Stay at the Top of Your Game

Once you’ve mastered these areas, you need to make sure you are staying competitive and constantly coming up with new ways to use your new tools. Don’t rest on one success when there are more on the horizon. To continue to be successful your business must continue to learn and revolve.

Wealth from the Inside Out

Wealth and riches are defined within yourself, not by your profits or the world beyond. You can use all these strategies in both your business and life to find a greater level of success. When you naturally reflect who you are and what you mean, you will automatically attract the right people to you. This will happen in life and in business.

You are capable of reaching your goals as long as they are well-defined and a solid road is built to them.

Throughout the last seven lessons we’ve talked about how to take a hard look at the resources you currently have right in front of you and maximize them to get the most out of what you already have. Then turning around and multiplying those maximized resources to take them to the next level.

If you need help with any of these areas, steps or processes, try our FREE test drive to gain access to our resources, tools and business coaches-All there to help you succeed.

Multiply on Your Maximizing Resources – Part 3

Over the last few posts we talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing
  6. Call for Back-Up

Today we’ll cover the next three:

  1. Go Big Online
  2. Bartering with the Best
  3. Give Away the Farm

Go Big Online

There are businesses who solely operate online; there are those with only physical addresses and there are those who do both. Those who do both are by far more successful than the previous two. When you take the time to establish an online presence you open up your business to the entire world, through a few clicks of the mouse.

To successfully sell products online, you need to:

  1. Offer high-quality products/services that people want.
  2. Build an attractive, effective website that’s user-friendly.
  3. Generate high-quality traffic at a low cost.

With all of these things in place you can find success with you online exposure.

Bartering with the Best

If you’ve ever gone to a yard sale and paid the sticker price, then you need to up your bartering game. Everything is negotiable and you need to take the time to barter with your suppliers. Companies are always open to bartering and when all is said and done you could find yourself saving significantly on the things your business needs to operate smoothly.

Give Away the Farm

Ok, not literally, but you have to be willing to stay in contact with prospective clients and offer them products and services they are going to need. You don’t know what they need until you offer them everything you’ve got, then work with them to put together the perfect package the fit their needs.

When you take the time to put yourself at the front of their minds, they are more likely to work with you going forward. You can do this by offering free newsletters, a free consulting session or other valuable tool.

This wraps up these three areas of multiplying the resources you’ve maximized. If you’re not sure where to start or are feeling a bit overwhelmed, try our FREE test drive to work with one of our amazing business coaches who can help you navigate these peaceful waters.

Next time we’ll finish up this series with the last three ways to multiply your maximized resources. We’ll cover:

 

  1. Finding Your Pot of Gold
  2. Stay at the Top of Your Game
  3. Wealth from the Inside Out